stylemenyc.com: Designer Mimi So

Mimi So
By Whitney Baur

Does it come as any surprise that the daughter of the savvy entrepreneur who began New York’s first woman-owned jewelry store creates jaw-dropping pieces herself? Dare I mention these pieces will leave all the women in the office plotting ways of removing your head (or wherever else a Mimi rock is resting) from your body so as to obtain that coveted piece? You think I’m joking, I’m not.

Mimi So sits a little higher on the velvet-clad pedestal than her competitors on 5th Avenue for more than one sparkling reason. Her staff is personable and highly attentive, making sure they get to know you before pairing that timeless piece with that timeless beauty (you, of course)! Mimi’s innovative and glittering designs have dazzled the eyes of more than one celebrity. If you’ve recently caught yourself mesmerized by one of her pieces, you’re in good company (as Gwyneth Paltrow, Halle Berry, Beyonce, Eve, Lil’Kim, Jessica Simpson, and Reese Witherspoon- to name a paltry few- can all show off…er, sympathize with you).

From the quiet, understated elegance of Mimi’s diamonds to the vivacious sparkle of her other precious gems, Mimi’s pieces speak volumes about your personality. For those looking for a truly unique, jewelry experience (and who aren’t squeamish about dropping a small tractor-trailer load of cash), her $10 million experience may be what you’re looking for. This year long process has some insane perks that you’ve literally got to see to believe.

For those who want their carots and icing calorie free, check out Mimi’s website or head on over to her boutique for a truly over-the-top jewelry experience. Go get em, glitterati!