Simeon Dacumos

Simeon Dacumos is the 25 year-old rising star behind the eponymous elegant and highly innovative luxury women's lingerie brand. His lifelong infatuation with the female silhouette has taken him from gym to bedroom to design studio where at the adolescent age of 16 he created a now-patented undergarment system. For the past decade, Simeon has been on a personal quest to construct intimates that truly make women feel confident and sexy.

Indeed, Simeon's fantasy of accentuating symmetry in the female form inspired him to work for many years in the gym in San Francisco, California. In this image-centric environment he learned the insecurities and tribulations undergone by his female clients and it was here, then, that Simeon started experimenting with contouring lingerie. This experience exponentially increased his ability to translate his fantasy designing undergarments that complement and define women's most sensual outlines. He has finally achieved his ambitions with the completion of two distinct lines of high-design lingerie, Tushe™ and Aperitif™.

Today the brand stands ready to tap into select doors in the American, European, and Asian markets as 2007 heralded the finalization of Tushe™. This patented line is at the forefront of luxurious supportive undergarments.  Tushe™, the revolutionary adjustable undergarment comfortably slims the thighs, and adds a generous lift to the buttocks. Simeon will also be debuting its luxurious counterpart, Apéritif™, a 1920s *Lost Generation* French couture line that focuses on high-quality fabrications like French lace and Italian trims, intricate detailing, and exquisite workmanship. He hopes these dual offerings will acquire not only the praise of editors and buyers, but also bolster the self-esteem of women from the boardroom to the boudoir.

With both Tushe™ and Apéritif™, Simeon Dacumos is ready to emerge in 2008 as a leader in the intimate apparel industry but also recognized as a sculptor and an artist.