Institut
by Gladys Valente

As if it was taken from a fairy tale, Institut knows how to make its customers happy ever after. The whimsical decor, combined with the most stylish designs and an overly nice staff make the shopping experience a dream come true.

Institut is far from being your typical SoHo shop. The candled ceilings, the whimsical wall drawings and the purposely worn out floor are unique, especial in their own way and definitely memorable. The drawings on the wall particularly caught my eye as they tell a story that every girl wants to be in: shopping all day, just having fun and, of course we must not forget, being accompanied by our best friends, diamonds.

As for their clothes, well, my words are too few to describe how much I wanted to turn my interview into a shopping spree. I just loved the unique and stylish designs. The store mostly features styles from European and Brazilian designers such as Serena Kay, Twin Set, Principesa, Sanchita, Sonia Fortuna and Walter, which is great for those of us who hate to find our favorite dress being worn by somebody else the same we are wearing it.

This family owned shop, has been in the area for many years and if you have not gotten a chance to visit, then what are you waiting for?